Build multi-metric SEO/GEO stakeholder reports - executive summary, organic traffic, rankings, GEO/AI citations, authority, and content quality - each metric source-tagged and compared to a prior period.
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name: performance-reporter
description: Use when the user asks to generate an SEO report or dashboard - builds multi-metric stakeholder reports spanning traffic, rankings, authority, and content progress with period-over-period comparison. Not for raw ranking deltas (use rank-tracker).
---
Aggregate SEO/GEO data into a stakeholder report with prioritized recommendations.
## Workflow
1. A period comparison is required - if none can be determined, offer last-30-vs-prior-30, last-month-vs-prior, or a custom range.
2. Define parameters: domain, period, comparison period, report type, audience, and focus areas.
3. Write the executive summary - rating, wins, watch areas, required actions, metrics at a glance, and SEO ROI.
4. Report sections: organic traffic, keyword rankings (defer raw position deltas to rank-tracker), GEO/AI citations, domain authority (CITE), and content quality (CORE-EEAT).
5. Mark any section without source data as "Not yet evaluated" - never fabricate; tag every figure Measured / User-provided / Estimated.
6. Turn deltas into recommendations with owner, priority, and expected impact, and emit a handoff summary for `memory/monitoring/`.
Full skill & source: https://github.com/aaron-he-zhu/seo-geo-claude-skills/tree/dea9f4d6efaa886ddc5dcef5b597dd2b8650ff18/monitor/performance-reporter