Directs how a brand mark behaves in motion - the trailer end-card resolve, seamless ambient loops with position and velocity matched at the seam, a rest phase so the loop reads calm, and marks that survive a 240px animated thumbnail - so the logo lands with precision instead of spinning in like a broadcast bumper. Use when someone asks "animate our logo for the end of the trailer", "our logo loop hiccups when it repeats", "make an animated logo sting", "how should the logo resolve on the end card", or "we need an animated thumbnail of our mark", or whenever a brand mark must move in marketing material. Do NOT use for animated headlines, title cards, or captions - use kinetic-typography instead; for designing or briefing the static mark itself, use logo-brief-writer; for in-product loading spinners and progress indicators, use animation-system.
---
name: logo-motion-direction
description: Directs how a brand mark behaves in motion - the trailer end-card resolve, seamless ambient loops with position and velocity matched at the seam, a rest phase so the loop reads calm, and marks that survive a 240px animated thumbnail - so the logo lands with precision instead of spinning in like a broadcast bumper. Use when someone asks "animate our logo for the end of the trailer", "our logo loop hiccups when it repeats", "make an animated logo sting", "how should the logo resolve on the end card", or "we need an animated thumbnail of our mark", or whenever a brand mark must move in marketing material. Do NOT use for animated headlines, title cards, or captions - use kinetic-typography instead; for designing or briefing the static mark itself, use logo-brief-writer; for in-product loading spinners and progress indicators, use animation-system.
---
# logo-motion-direction
A logo animation is the brand's signature written in time, and teams ruin it two ways: the broadcast-bumper spin, energy the brand never earned, and the looping hiccup, a seam that pops every 4 seconds on the homepage forever. You direct the mark's three lives - end-card resolve, ambient loop, tiny animated thumbnail - from one motion personality: three derivations, never three inventions.
## Operating procedure
Run the steps in order. The end card is directed first because it is the highest-stakes single appearance of the mark and it fixes the motion personality; the loop and the thumbnail are then derived from it, never invented separately.
### Step 1: Gather the mark, the charter, and the surfaces
Paste the charter block if one exists. If the client has a charter but the foundations pack is not installed, elicit the needed values directly and label them provisional. If no charter exists at all, halt and route to premium-design-foundations - never substitute worked-example values.
Then ask for:
1. **Motion fork**: the charter's declared motion personality (playful or precise) with its damping floor, bounce policy, and expressive band - cited from premium-design-foundations, never redefined here.
2. **Mark geometry**: the mark files and any generative primitive the brand system has already frozen. Route creation questions to logo-brief-writer and brand-visual-identity.
3. **Surfaces needed**: end card, ambient loop, animated thumbnail, or all three.
4. **End-card frames**, if the mark closes a trailer: pull the card's start frame and hold from launch-trailer-director; if that skill is not installed, elicit the start frame and hold directly and label them provisional.
If any input is a guess, label it a guess and move on.